Module – 04: Entrepreneurship

Topics		Learning Objectives	Minutes
4	Module – 04: Entrepreneurship		930 Min (15.5 hrs)
4.1	Introduction into Entrepreneurship	-          explain concept of entrepreneurship -          define about advantages and disadvantages or entrepreneurship or wage employment -          assesses own personal strengths and Personal Entrepreneurial Characteristics (PEC’s)	60
4.2	Make Decisions for Business	-          explain key principles of successful entrepreneurship -          explain the need for a business idea and opportunities -          able to identify the benefits of starting a business	60
4.3	Assess Feasibility of Business Idea/Opportunity	-                                  explain basics how to assess feasibility of a business -                                  to develop own business idea	120
4.4	From idea to Business	-          undertake a SWOT analysis to strengthen idea -          identify available resources and gaps	90
4.5	Develop Markets and Customer Base	-          have basic understanding of different customer segments and impact on margins/pricing -          explain basics of sales, developing sales and market channels -          specify the relevance of a sellable and market tested product -          understand how to develop a sellable product -          identify a product or service to meet customer needs	210
4.6	Finances	-          explain the basics of finance and costs of starting a business -          explain basics of accounting, including profit loss -          specify basics of investments and loans -          explain how to get access finances of loans	120
4.7	Develop a business plan	-          explain the basics and value of a business plan -          identify various elements of a business plan -          explain the importance of a good business plan	90
4.8	Registering a Business and legal Responsibilities	-          identify legal requirements for business registration -          explain about advantages of registration and risks if it remains informal -          explain procedures and steps of registration	60
4.9	Dealing with Customers	-          understand etiquette and ways how to present him/herself to a customer -          know about basics of being customer focused, friendly and assertive -          understand role of customer relations and importance of reliability, quality and timeliness	120
Total Common Module time			3000 Min (50 hrs)